The company Aura was founded in 1996 in Nis, created for the production and sale of cosmetics.
The name Aura comes from the Latin word aurum, which means gold and the glow of the dawn. Aura - fluid light that surrounds the human figure.
Over the years of our existence, we have become a leader in the production and distribution of cosmetics in the Balkans.
Since 2003, we have been applying the ISO quality standard.
We received confirmation that we are on the right track - in 2007, we received the Oscar quality award.
In 2008, we are working on the reconstruction of the office space.
In order to equip the production and accompanying cycles in accordance with the GMP standard in 2012, and enter the EU market.
We work on constant improvement, both in terms of business space and employee education. Thus, in 2016, we expanded the production space by an additional 2000 m2.